An alternative to the CK One phenomenon. While the latter is based on a notion of group and complicity, CK BE, by contrast, invites more well to be oneself. Be this, Be That, Just Be. Its intensely musky fragrance, transparent and with a nuance of blackberries, results from the most original and really like the young people of both sexes. This unisex fragrance, directed to who does not mind using a carefree and original fragrance thus reflecting the way of understanding life. It is a fresh fragrance.