Conceived by Alessandro Michele, the aromas of Gucci Bloom are inspired by the idea of absolute authenticity, the freedom to be who you are. The new fragrance Gucci Bloom Ambrosia di Fiori invites those who use it to celebrate their true self and emotions they feel. Coinciding with this idea, the fragrance is deepened into a refined Eau de Parfum intense. Recreating an imaginary garden reminiscent of flowers and plants of different types and colors, the original aroma of Gucci Bloom is the base of Gucci Bloom Ambrosia di Fiori. In this intensified version of the fragrance, the vibrant Bouquet is complemented by new ingredients such as the venty and powdered Orris (the iris root). The other new note present in the fragrance is the Damascus rose, a truly iconic, harvested rose, harvested early in the morning to be able to use the flower in all its splendor. Instead of a classic pyramidal construction of output, heart and base notes, Gucci Bloom opens completely from the beginning with noble and rare flower notes: jasmine, tuberous, rangun vine, rose damascena and orris.