Flower by Kenzo is a powdered, sensual, soft and refreshing floral fragrance, aimed at the current woman who develops in a technological and urban world towards a world with nature where the power of flowers with soft, pure and clean smell. Within an urbanized, technological world, this flower is a link with nature. The poppy grows where less is expected, in the city. Despite not having any kind of aroma, it symbolizes in Flower by Kenzo the force of expression and fundamental energy.